An estimated 111.3 million people watched the New York Giants defeat the New England Patriots, 21-17. Were advertiser excited or nervous? Advertisers seemed to “play it safe,” taking fewer risks this year than years before. If you were paying an average of $3.5M per ad spot, you might be nervous too. Industry experts were not impressed, saying that the ads lack creativity and were clearly trying to appeal to a mass audience. More than half of the ads that ran the day of the Super Bowl had been running for weeks. Top rated advertisers, according to Ad Age included, Cars.com, Chevrolet, Kia, Acura, and Bud Light. Other favorites included, M&M, Volkswagen, and Budweiser.
Top talked about Super Bowl ads according to social media include H&M, which received more than 100,000 social media comments, followed by Chrysler at more than 95,000, and NBC’s The Voice with just over 90,000.
Watch and rate the 2012 Super Bowl ads for yourself visit Ad Age