Facebook’s Next Move

During Facebook’s early years Mark Zuckerberg was set on trying to keep the company hip. However over the last 18 months the 27 year old founder and CEO has been focusing on making Facebook look and sound more like a blue-chip business.

“There was a period in Microsoft’s evolution where they said, we want to put a computer on everyone’s desk,” said Mr. Zuckerberg in a recent interview. “That’s the way that I want to run Facebook…We want to be operating in a way that we’re working towards this longer vision of where we think the world should be.”

Early next year Facebook plans to file with the Securities and Exchange Commission to take the stock public in the second quarter of 2012. This move is expected to raise as much as $10 million at a valuation of more than $100 million.

Regardless of the pending actions, Facebook still has a lot of convincing to do on Madison Avenue. Even with Facebook at its highest most of its ad’s are for small advertisers according to the data firm comScore Inc. The company still has to prove that it can capture the attention of larger companies who spend billions on TV, radio and print campaigns.