Google + Wildfire

Although Facebook is the reason it took off, social media marketing platform Wildfire has decided to join forces with Google – rumored to have sold for $250 million. Wildfire, founded four years ago, manages multiple social campaigns, across multiple brands, on multiple sites, e.g., Facebook, Twitter, etc… Wildfire has about 16,000 customers, including Spotify, Virgin, Amazon and Unilever.

Wildfire posted on Facebook, “Exciting news: Wildfire is becoming part of Google! Together, we can build an exciting digital marketing platform and better social experiences for consumers and the brands they love. Read the posts on the Wildfire (http://bit.ly/OzVAsg) and Google (http://bit.ly/OzVBwx) blogs. “LIKE” to wish our happy team a hearty congratulations!”

Jason Miller, a Google product management director, said, “With Wildfire, we’re looking forward to creating new opportunities for our clients to engage with people across all social services…We believe that better content and more seamless solutions will help unlock the full potential of the Web for people and businesses.”

Wildfire helps corporation engage with their customers. The idea is to start a conversations, which is easier said than done. How do you get people to engage with your brand? That’s the million dollar question that Wildfire is answering everyday with their clients.

Wildfire’s founders, Victoria Ransom and Alain Chuard, said in the joint blog post, “We believe that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing…For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire Web and across all social service.”

Source: NyTimes