Having a social mission for your business is important for a number of reasons. Having a social mission help give honesty and authenticity to your business, which can be a helpful branding tool. However, before brainstorming your social mission, identify the essence of your company. What is your core mission? What is your company philosophy? What does your company value? What level of integration will a social mission have on your company mission or visa versa?
Some companies have completely integrated their social mission into the company’s mission as a whole. Take for example, The Greyston Bakery, “We don’t hire people to bake brownies. We bake brownies to hire people.”
To increase social welfare in their community, The Greyston Bakery aims to employ local residents. Their social mission and dedication to quality has brought the bakery much success.
“If you’ve enjoyed brownies from Ben & Jerry’s Ice Cream, top Manhattan restaurants and Whole Foods Market, you’ve enjoyed The Greyston Bakery’s treats.”
Connie’s Bakery & General Store, founded by Constance Milstein, has dedicated the entire mission of the bakery for charity. Connie’s Bakery gives 100% of its net profits to charity. The more it sells, the more it can give!
According to the website, the primary mission of Connie’s Bakery is to donate its net profits to charities. Each year, six charities are selected to be featured partners of Connie’s Bakery, also giving the charities more exposure throughout the community. Another mission of Connie’s Bakery is to provide a one-year, full-time baking apprenticeship program to its employees.
The idea of incorporating a social element helps provide a greater purpose to the bakery that the business and its employees can stand behind. Though this may be challenging, leveraging expertise and relationships leads to a social initiative, and ensures that businesses have maximum impact.
To read more about the incorporating a social mission read How to Incorporate a Social Mission into your Business